Interactive Mechanism of Action

  • To help drug reps create a dialog with doctors about the drug GAZYVA®, the MOA video was expanded to create an immersive interactive iPad module. 

  • The user must tap and drag the molecules to the designated hotspots to trigger the video sequence. By doing this, it creates a more engaging story for the doctor and allows the drug rep to lead the conversation. 

MM&M Gold Winner for Best Professional Sales Tool of 2016
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